As the Social Media & Influencer Marketing Manager at Shoes For Crews, you’ll execute and optimize our digital brand presence across social platforms, and help activate our influencer and brand ambassador initiatives. Working under the direction of the Sr. Brand Marketing Director, you will translate strategic goals into compelling content, partnership campaigns, and high-impact community programs. You will bring creative ideas and platform expertise to the table, providing input that helps shape strategy, but will be primarily responsible for hands-on execution, program management, and reporting.

Key Responsibilities and Accountabilities:

Social Media & Content Creation

· Lead the development, planning, and execution of social media content across Instagram, TikTok, LinkedIn, and other emerging platforms

· Own the social publishing calendar and campaign timelines, collaborating with Brand, Creative, and Product teams for aligned rollouts

· Capture and edit engaging photo and video content tailored to each brand (Shoes For Crews, LILA™, MOZO®, ACE®, etc.)

· Draft captions and messaging that reflect brand voice, drive engagement, and support business goals

· Monitor, engage, and grow our social communities through real-time interaction, DMs, comments, and UGC

· Track platform trends, experiment with new formats, and present creative recommendations in team standups

· Analyze and report on content performance, highlighting wins and opportunities for optimization

Influencer & Brand Ambassador Marketing

· Build and manage relationships with influencers, creators, and brand partners who align with our values and audience

· Source, vet, brief, and contract influencers for product launches, campaigns, and always-on collaborations

· Lead all aspects of influencer campaigns: outreach, product seeding, content approval, tracking, and reporting

· Architect, launch, and manage our new Brand Ambassador Program—including program structure, onboarding, incentives, content guidelines, and ongoing engagement

· Act as the main point of contact for brand ambassadors, nurturing a positive and active advocate community

· Partner with Brand and Creative to develop toolkits and campaign materials for influencers and ambassadors

Strategy, Collaboration & Brand Alignment

· Execute the social media and influencer marketing strategy as defined by the Sr. Brand Marketing Director, ensuring all deliverables align with business objectives, campaign priorities, and brand standards.

· Actively monitor social, content, and influencer trends; bring forward data, insights, and creative recommendations to help inform ongoing strategy updates.

· Collaborate cross-functionally to ensure social and influencer campaigns are flawlessly implemented, reporting back on performance and learnings.

Qualifications and Skills Required:

· Proven ability to manage and grow social media channels, build engaged digital communities, and develop high-performing content

· Hands-on experience with social scheduling, analytics, and influencer management tools (e.g., Sprout, Later, AspireIQ, Tagger, Statusbrew)

· Experience developing and managing influencer programs and/or ambassador communities

· Excellent communication and storytelling skills; strong collaborator and project manager

· Proficiency in Canva, Adobe Creative Suite, and mobile video editing tools

· Deep knowledge of what performs on each social platform; portfolio or content samples required

· Creative, resourceful, and comfortable working in a fast-paced, entrepreneurial environment

Bonus

· Experience in workwear, safety, or lifestyle/fashion brands

· Background in affiliate or advocacy marketing

· Interest in photography, trend spotting, or UGC

Education/Experience Required:

· 2–4 years of experience in social media, content creation, influencer marketing, or brand communications (brand or agency)

This job description is not intended to be all–inclusive. Employee may perform other related duties without notice or a change in compensation to meet the ongoing needs of the organization.

Shoes For Crews is proud to be an equal opportunity employer committed to hiring a diverse and inclusive workforce. Shoes For Crews provides equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of sex, sexual orientation, gender (including gender identity and/or expression), pregnancy, race, color, creed, national or ethnic origin, citizenship status, religion, disability, marital status, age, genetic information, veteran status or any personal attribute or characteristic that is protected by applicable local, state, or federal laws.